foolfillment: the blog

I came across this image via the logoblog today. See how many brands you can identify from just the initial. It’s quite striking how many of these are brands that don’t use the initial as their brand logo, yet are instantly recognisable.

The Brand Alphabet by InThePictureDesign.co.uk

One thing I like my pupils to think about when presenting folios is
consistency throughout the pages with something like this sort of
‘house style’, and this I think shows the impact and penetration that a
strong brand can have upon users/consumers mindset.