foolfillment: the blog


The Winning Brand

7:42 pm on the 9th of April, 2008

I came across this image via the logoblog today. See how many brands you can identify from just the initial. It’s quite striking how many of these are brands that don’t use the initial as their brand logo, yet are instantly recognisable.

The Brand Alphabet by In The Picture Design.co.uk
The Brand Alphabet by InThePictureDesign.co.uk

One thing I like my pupils to think about when presenting folios is
consistency throughout the pages with something like this sort of
‘house style’, and this I think shows the impact and penetration that a
strong brand can have upon users/consumers mindset.

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Comments

  1. Tess Watson

    I only got 21 :-(

    I should have got the Adobe though- :-(

    May be see you at melrose tomorrow.

    Tess :-)

  2. krysia

    U can generate loads of brand fonts for use in folio’s posters ect from http://cooltext.com/

    We have a BattleStar Galatica style poster in the Tech dept.

    PS LogoBlog Rocks
    PPS Good luck for Monday, I’m also guessing u have an interview ;-P

  3. hel

    Between us we got the lot; I am clearly more brand aware than him on the other sofa as the only one I didn’t get was M, whereas he needed help with B, U, W, E J and O.

    Howies do/did a nice teeshirt along the same lines, it said Brandwashed and each letter was in from different well kent font, many of which are featured above.

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